EMAIL MARKETING
Which loan is right for you?
In order to raise awareness about our loan products, we produced this email campaign detailing the various loan types and how to apply. In order to connect with the target audience, this email was personalised, including the ‘from name’, to strike a conversational tone that would break down resistance to reading larger than normal amounts of copy.
A European Perspective
The purpose of this email campaign was to drive sales towards luxury holidays in Europe (when they were lower than expected). In order to do so, the tone had to be an elegant one to match the high-end nature of If Only’s European portfolio, where hotels were often more expensive and sophisticated than those in Dubai and further afield.
It’s been a while!
Just your friendly neighbourhood newsletter, delivered with an upbeat and conversational tone that should be easy and engaging for the reader.
As You’ve Never Seen It
We were briefed to produce a campaign that covered all five of New York’s boroughs. The email campaign design was inspired by the New York subway which connects Queens, The Bronx, Manhattan, Brooklyn and Staten Island.
A guide to Ras Al Khaimah
When working in a local industry with prolific marketing output, what stands out and grabs your attention? A familiar and friendly face, of course! A combination of professional assets (to stick to our client’s brand guidelines) and the inclusion of a business representative’s portrait and personal accounts proved to be an effective way to gain high CTRs.
