SOCIAL MEDIA

LoPair China

LoPair China is an organisation which runs cultural exchange and au pair programmes in China. It was identified that LoPair lacked a visual identity online, with social media posts failing to evoke the sense of awe and wonder that should be associated with travelling to a place like China. With a lack of strong imagery and video content, we decided to pair high-quality photos of China (utilising negative space for text/info) and then package au pair’s photos of cultural activities in a uniform style of Chinese water colour style design to maintain a strong aesthetic.

Bringing user-generated content to life

Documenting a first-hand experience of a trip to AlUla in Saudi Arabia was brought to life by personal photos and uniformed graphics. These were displayed on stories and shared as though in real time.

The iconic boroughs of NYC

You’ve got to know when to be short and snappy and when to use some prosaic magic to evoke emotions within your audience. Opening with a bold statement that provokes a sense of curiosity is key to keeping readers engaged for a longer time.

Bona Fide Travel

Short and snappy captions posted frequently and at strategic times allowed this travel blog to quickly amass an engaged following base.

The power of community

In the wake of the pandemic and ensuing lockdowns, community was in the spotlight more than ever. This series utilised this fact and went viral locally, bringing new members to Pollok Credit Union despite the content being ostensibly unrelated to the products they offer.